Proper Identity Management on Online Platforms
The internet is a very important platform for human beings the world over. Many people in the world use the internet for many activities. Its use for advertisement is rampant. Building of brands is also happening online. Others actually build personal names as brands online. For this to happen, your name must be attached to a profile.
Creating an identity for your name online is not difficult. Management of the profile is however not as easy. This is because everything is revealed when a name is searched on search engines. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This creates a problem for many people. You want some parts of your identity revealed while others to be hidden. How can you achieve this?
You cannot talk about online identity management without including search engine optimization. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most information about him and his life was revealed due to the court case. Even his images were attached to the court case as portrayed on online platforms. Now, if you search the name of the person, there is a problem. When you search him, what appears is information about his legal problems. This includes the images taken when he was in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Is it possible for him to control what appears on search engines? Can he determine what aspects to appear and what not to appear? There is a way around this. The solution is optimization of what appears when your name is searched. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.